October 10, 2008
It’s a new year, and that probably means that you’ve made a bunch of resolutions and now you’re thinking about how you’re going to make all of those resolutions happen. There’s no shortage of resolutions to be made, and I’ve made more than a few of my own (breaking a long tradition of refusing to [...]
I Am Your Customer!
Last week, a friend who is new to technology marketing, commenting on key trends said: “SMB [small and mid-size business] is one of the biggest trends right now.” If you’ve been around the technology business for the last few years, you’ve seen it, also. Every company who has traditionally sold to the enterprise (the largest [...]
A Very Very Long Run
Disruptive Marketing is not just about creating disruption and displacing established market participants. It’s also about how established participants respond to and ultimately capitalize on (and sometimes eliminate) disruptive threats.
This story from Business Week is the story of just such a company. It started with
The world’s oldest continuously operating family business ended its impressive [...]
Are you listening?
I don’t like Don Imus. Never have. And while this post has nothing what-so-ever to do with Don Imus, his horribly offensive comments and subsequent firing got me thinking…
Have you ever had someone in your organization unexpectedly try to tell you that there’s a completely unanticipated and dire threat to your business? What did you [...]
